Even though the internet has been around for a while now and it keeps expanding daily, the contractor business has been slow in getting on board with online marketing and that is lucky for you if you are a restoration contractor looking to get ahead. Your customers are the exact perfect target for an online marketing campaign. No longer are commercial and residential customers flocking to the yellow pages to find a contractor. No sir! They are flocking to the internet and if your company is one of the ones they see in their search, chances are they will give you a call and a shot at their business. Always make sure that your online marketing system has the following qualities at a minimum:
1. It’s Automated.
Online marketing system for contractors needs to be automated to the maximum extent possible. It should happen 24/7/365 without direct input from you… it’s an employee that aggressively markets your service to prospects and never calls in sick and never takes a day off. If you have to constantly manage and tweak the system, then (be honest) it just won’t happen.
2. Search Engine Optimization for Contractors.
The purpose of SEO is to get your website listed on the first page of the major search engines: Google, Yahoo, and Bing. (Around 70% of searches are on Google, so I’ll focus on Google in this article.) Making modifications to your website to improve your rankings on Google is “optimizing” your website. It’s a way to tell search engines what’s on your website and how helpful it is to people looking for local restoration contracting businesses. Stellar SEO has tons of restoration marketing ideas!
3. It Generates Referrals.
The biggest return, by far, on your marketing dollars are your CURRENT Customers, but most restoration contractors completely ignore this gold mine. Your profits will balloon when you turn you current customers into raving fans because they will be your sales force…and they’ll do it for FREE. Use a contractor email newsletter, for example, to keep in touch with your customers and to consistently and automatically ask for (and reward) referrals.
4. Contractors Could Take Advantage of Pay-Per-Click Marketing Strategy.
Many construction contractors like electricians, plumbers, restoration contractors, and HVAC contractors use Pay-Per-Click advertising. The trick is to manage Pay-Per-Click so that it provides a good Return on Investment. Whatever your company’s specialties are, create ads that attract the specific customers who are looking for the kind of work you find most profitable and most want to do. These ads will give you your biggest Return on Investment.
Having a comprehensive and effective online marketing campaign can give you an incredible advantage over others in the contractor business and keep your business rolling even in this lousy economy. Your customers and potential customers are looking for the quickest and easiest way to find contractors and online is where they are looking. Get ahead of the rest and start your online marketing campaign as soon as possible. Get started today.